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-- By Faith Hibbs-Clark


How Variety Captivates Your Audience

Acting is an art, but there's a science to it that we often overlook, especially when it comes to auditions. As actors, you're not just portraying a character; you're engaging in high-stakes communication with your evaluators, be it the casting director, the filmmakers, or even the wider audience. But here's the crux: monotonous performances are the nemesis of engagement. The human brain craves variety. Without it, interest wanes, and opportunities may slip away.


Let's delve into why the brain tires of monotony and how you, armed with knowledge and technique, can captivate and stimulate the minds of your audience.


The Science of Monotony vs. Variety

Ever wondered why a monotone voice puts us to sleep? Neuroscience has the answer: our brains are programmed to respond to changes in stimuli. When confronted with unvarying patterns, the brain becomes desensitized – a phenomenon known as habituation. This response once protected our ancestors from information overload, but in the modern world, and particularly in the realm of acting auditions, it can be detrimental.


To counteract this, you need to integrate emotional and vocal variety into your performances. Emotional variety, expressed through nuanced body language, can convey complex facets of your character's psyche. Vocal variety — including changes in pitch, pace, and volume — breathes life into your words. These variations in your performance are akin to a symphony, keeping the listener's brain alert and engaged.


Acting with Your Entire Being

As actors, it is crucial to master and harness every aspect of your instrument. Your body speaks volumes beyond what's scripted. It's often said that actions speak louder than words, and in acting, your body language can shout. Subtle changes in posture, gesture, facial expression, proximity, and gaze can signify different emotions or intentions and bring depth to your performance.


However, truly understanding and controlling these non-verbal cues requires a profound understanding of the 'Acting Science Method™, a method I've honed to help actors like you unlock their full potential. A method that combines my education and background in science, with my 25+ years as a professional casting director for film and television. A method that has helped stars such as Emma Stone rise to fame.



Vocal Dynamics: Music to Their Ears

Vocal variation isn't just about avoiding a monotone delivery; it's about using your voice to draw in your audience, to guide them through the emotional landscape of the character, and to retain their attention. A whispered confession, a crack of exasperation, or a crescendo of joy – all these vocal choices contribute to a dynamic audition tape that stands out.


But recognizing the need for vocal diversity is one thing; implementing it skillfully is another. That's where training and technique play a vital role.


Take Action: Stimulate the Brain, Secure the Role

Now that you understand the need for emotional and vocal variance to keep the brain stimulated during your auditions, it's time to take action. Refining these skills isn't about guesswork; it requires expertise and informed practice.


I invite you to explore the 'Acting Science Method™ through my specialized online classes or one-on-one coaching. This isn't just education; it's career alchemy. Transform your approach to auditions, excite the brains of those watching, and increase your chances of landing that coveted role.



Your Next Step: Contact Me

If you're ready to breathe new life into your performances and learn how vital variety is to your success in the industry, reach out to study the 'Acting Science Method™. Enroll in a small group online class or sign up for private coaching.


Remember, the brain craves what's fresh and unexpected. Your performances should be anything but predictable. It's not just about acting; it's about scientific communication—where precision meets passion. Let's work together to make your next audition not only seen but truly unforgettable.

ABOUT THE AUTHOR:



Faith is a body language expert who specialized in deception detection before becoming a casting director and working in the film industry for over 25 years. She is the founder of the Communication Method for Actors, LLC & the creator of the Acting Science Method ™. www.cmfatraining.com 




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-- By Faith Hibbs-Clark



So you're interested in commercial acting?

Congratulations on taking the first step towards a potentially lucrative career in the entertainment industry! Whether you use it to promote your film acting career, create a lucrative career just in commercials, or use it as a well-paid side hustle, commercial acting has a lot to offer.


But first, let me tell you a story from my casting career. In 2009, I cast an actor in a golf commercial. He was a local actor with a very modest resume but he knew how to believably swing a golf club. With his tacky print golf shirt, adorned with an explosion of neon hues that could practically be seen from outer space, and his Bermuda shorts, seemingly inspired by a tropical luau gone wrong, this man swang a golf club and smiled at the camera three times and then left my office.


This man was booked! He worked 1 hour on set and received a full day's pay of roughly $700. Not bad right? But, I continued to see his "15 seconds of fame" as his commercial aired over and over again on the golf channel. Knowing that he probably received "residual" payments, I was curious how much money he made from this commercial.







Then one day, I ran into him at Costco and decided to ask him. "How much did you make from that commercial that I cast you in last year?" His answer might surprise you ... "$170,000 last I checked," he replied, "but I am still getting checks so I am not sure."

The Value of Opening Doors

Commercial acting provides an unparalleled opportunity to showcase your talent to a vast audience. Commercials have the power to reach millions, allowing you to gain exposure and recognition beyond traditional acting platforms. It's a chance to captivate viewers with your charisma and leave a lasting impression.


Brad Pitt, known for his charming charisma and captivating screen presence, leveraged his talent through commercials to build a successful film career. Early in his career, he appeared in a Pringles commercial, showcasing his natural charm and acting skills. This commercial not only helped him gain exposure but also demonstrated his potential as an actor, leading to more significant opportunities in the industry.


As a Career Choice

Commercial acting, with its wide reach and potential for exposure, offers actors the opportunity to showcase their talent and leave a lasting impression on viewers. While it can serve as a stepping stone to a successful film career, it can also provide financial stability and recognition for those who choose to focus primarily on commercial work.



Stephanie Courtney, famously known as Flo from the Progressive Insurance commercials, is a prime example. Her portrayal of the enthusiastic and quirky character has made her a household name and has led to a successful and lucrative career. Although specific figures for her earnings are not readily available, it is estimated that she earns a substantial income, and her net worth is reported to be around $6 million.


The Lucrative Side Hustle

When it comes to financial rewards, commercial acting has the potential to be highly lucrative. While individual earnings may vary depending on factors such as experience, the scale of the production, and usage rights, successful commercial actors can earn substantial income.


To put things into perspective, established actors can earn anywhere from thousands to millions of dollars per commercial depending on factors such as their level of fame, the brand they are endorsing, and the scope of the campaign.


While ZipRecruiter cites the average commercial actor salary in the U.S. as just under $57,000 per year, it's important to note that commercial actors are typically paid per gig rather than receiving a consistent salary. Like the story, I told you earlier in this article, residuals, or use fees, also contribute to actors' earnings based on prolonged usage of their work. What is nice about this ZipRecriter information is that the hourly rates cited are based on all the work that the actor does including your time and work off-camera as well. After all, there is more to your acting career than just the time you spend working on the set.


How to Get Started


Embracing commercial auditioning as a specialized skill set is a wise move for actors looking to broaden their horizons and reach new heights in the industry. By learning the ins and outs of this unique aspect of acting, you can captivate wide audiences, build connections, and unlock a world of exciting and potentially lucrative possibilities.


So, why wait? Equip yourself with the tools and techniques needed for success in commercial auditions. The journey to becoming a thriving commercial actor awaits!



Faith is a body language expert who specialized in deception detection before becoming a casting director and working in the film industry for over 25 years. She is the founder of the Communication Method for Actors, LLC & the creator of the Acting Science Method ™.



-- By Faith Hibbs-Clark



If you are not booking 1 in 10 auditions, it is time to take heart. The working actors that I train report that they are booking about 1 in 6 auditions. That is much higher than the average and you can make this happen too. Here is how:


1) Get more auditions. I know it sounds simple but getting more auditions improves your odds. Simply stated, the more auditions you get the better the odds are that you will book them. You can find more auditions by networking, getting or expanding representation and searching the web and casting platforms like ActorsAccess and others.


You can also get more auditions by either getting professional representation with an agent or expanding your representation. Many actors falsely believe that they can only get one agent. What you don't know, might be costing you more auditions. Depending on your area, state, or country, you might be able to have more than one agent or more than one type of talent agent.


Finally, get out there and network. Attend film festivals, and conferences like the Southwest Actors Conference in Phoenix, Arizona, and interact with other actors and film professionals. Get good at networking to build relationships. If you want to become a pro at networking and learn good body language for networking events, check out my eBook, The Actors Guide to In-Person Networking.




2) Get called in for the right auditions. No matter how good your audition is, if you are not right for the role, you probably are not going to get cast. Make sure your headshot and your marketing materials accurately depict you and showcase your marketing strengths. This will help you get called in to audition for roles that are a good fit for you and help you avoid doing auditions for roles that don't fit you.


Additionally, you can talk to your representative about auditioning for different types of acting work. For example, union actors can also do print work. If you are non-union, you can consider asking your agent to submit you for lower-paying jobs as well.



3) Train for auditions. Acting is one thing but you also need to train specifically for auditions. It is its own medium and requires specific skills and abilities. There are standard protocols that should always be followed. For example, a prop can add to the visual communication of your audition but it can also be a "deal killer." Knowing some simple protocols will help you never make that mistake (download my FREE props checklist)


But beyond the audition basics which you can read about for free online, you have to learn how to psychologically get inside the head of the person judging your audition.

You have to know how to use scientific principles such as body language and communication to neural-couple with the decision maker to get them to take the action and pick you. When you use The Acting Science Method ™, this is much easier than it sounds. All you have to do is use my science-based proven formulas and add your own creative twist to the audition and BOOM! It is like having a cheat code for a video game or a magic spell book.


So that is it! Simple! Your booking ratio can blow up overnight with a little help from science.


Faith is a body language expert who specialized in deception detection before becoming a casting director and working in the film industry for over 25 years. She is the founder of the Communication Method for Actors, LLC & the creator of the Acting Science Method ™. www.cmfatraining.com 





I would like to show you how to improve your audition booking ratio. I have others to do it and I can teach you too.


What are others saying?



What is your learning style?


Best for actors who need fast results but who have limited time



Best for those who want more time and resources with more personalized attention



Best for those who need one-on-one personalized attention and feedback at a time that suits you


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